“We need you to come up with unique concepts for a brand new integrated marketing campaign for YMCA in NYC”
These are pages from my initial concept pitch book.
My concept, “HUMAN Y’s,” was chosen by the client. I was asked to develop the concept.
Concept development and design spanned several rounds.
“WE ARE Y” hashtag is the focal point and soul of the new design concept.
My designs were applied to the final integrated marketing campaign in-house. The campaign ran throughout NYC as well as in print and in digital formats.
Agency: AKA NYC
Tags: pitch, concept development, creative development, integrative marketing
“We need you to come up with concepts for a teaser video for FX’s new show Fosse that will surprise, delight and create huge buzz”
These are pages from my concept pitch book…no design, just ideas.
Agency: Pilot NYC
Tags: pitch, concept development
“We need you to create a holistic campaign system that announces both single or multiple exhibitions while still maintaining a strong and dynamic identity for The Met…”
These are pages from my concept pitch book.
Agency: AKA NYC
Tags: pitch, concept development, design
“We need you to do research and come up with concepts for a rebrand pitch of Broadway’s School of Rock… we want to make the show fresh and contemporary!”
Here are pages from my concept pitch book…SCHOOL + ROCK = !
I was asked to develop a handful of these concepts as poster ideas.
Agency: AKA NYC
Tags: pitch, concept development, creative development, integrative marketing
“We need you to come up with branding and key art for a new Broadway production called Marie…It’s a big story bursting with big music, big dancing, big settings, big characters, big emotions and the biggest of dreams.”
“In this era of groundbreaking artistry, a girl named Marie dreams of being the next star of the ballet. Despite the odds of her hard-scrabble life, she scrimps, saves and steals in pursuit of her ambitions. But when fate leads her to the studio of Impressionist Edgar Degas, she unknowingly steps into immortality. By this turn of fate, she becomes the inspiration for his most famous sculpture ever: Little Dancer.”
These are pages from my branding and key art pitch book.
Agency: AKA NYC
Tags: pitch, concept development, key art, branding
“We need you to come up with funny and quirky concepts for a teaser video for TBS’s show King of Nerds…”
These are pages from my concept pitch book…no design, just ideas.
Agency: Pilot NYC
Tags: pitch, concept development
“We need you to rebrand Ballet Tech with new logo versions, print collateral, merch, special awards for the students, new diplomas…you name it. We want something as special and unique as the kids who attend our school!”
Here are examples of the new identity and print collateral. Also pictured is a folder, special awards and diplomas.
I used a lot of hand lettering and hand stamping to create unique typography.
Client: Ballet Tech
Tags: concept development, creative development, branding, design, lettering
“We need you to do research and come up with key art concepts and logos for a rebrand pitch of Coroner, a Canadian police TV crime drama…”
Here are pages from my concept pitch book.
I was asked to develop a handful of these concepts as poster ideas.
Agency: Girlband Creative
Tags: pitch, concept development, creative development, branding, design, integrative marketing
“We need you to develop multiple concepts for an Arm & Hammer social video called “Generations” that will run around Thanksgiving…”
Here are pitch ideas for several video scripts. I started with eight ideas and three were fleshed out for the pitch.
Agency: Ferrara & Company / PureRED
Tags: pitch, concept development, storyboards
“We need you to come up with branding and ad banner storyboards for our new initiative about the amazing multiple uses of baking soda…Baking Soda does that?”
These are final logos and a selection of approved banners from the project.
Concept development and design spanned several rounds.
Agency: Ferrara & Company / PureRED
Tags: pitch, concept development, branding, design, storyboards
“We need you to develop multiple concepts for an extensive Arm & Hammer interactive redesign pitch…fresh concepts that bring a contemporary feel to the brand”
Here are excerpts from the pitch book.
Agency: Ferrara & Company / PureRED
Tags: pitch, concept development, interactive
“We need you to come up with concepts for a social viral video for Allegra, the allergy medicine…”
These are pages from my concept pitch book…no design, just ideas.
Agency: Ferrara & Company / PureRED
Tags: pitch, concept development, copywriting
“We need you to come up with fresh branding for a Broadway production called Spring Awakening…”
“Break the silence. Make them hear you. You have to fight to be heard.”
These are pages from my branding pitch book.
Agency: AKA NYC
Tags: pitch, concept development, branding
“I need an awesome logo that’s edgy and raw and memorable…sweat and blood”
Branding and apparel designs for an MMA fighter.
Client: The Jaguar Dooling
Tags: creative development, branding, lettering, illustration
