LINDA ZACKS

McDermott Will & Emery commissioned me to create the look and feel for its Health Private Equity Conferences in Miami, New York and Europe.

I created location-inspired key art and branding across large-scale environmental graphics, video walls, print and digital materials. The visual system was used across the conference series from 2023–2025. I also created the Word Wall, bringing language and poetry into the event experience.

The series won a GDUSA award for event branding.

McDermott Will & Emery is now McDermott Will & Schulte.

ONE VANDERBILT
I also created a custom New York skyline for McDermott’s offices at One Vanderbilt on the 67th floor.

I created THE SWEAT POET, an apparel brand born from the intersection of art and sport.

From the concept and brand identity to the original artwork, products, language and digital experience, I built the brand around the shared intensity of creating and training.

Exercise is poetry. Sweat is art. Art is sport.

www.thesweatpoet.com

I’ve worked with Ballet Tech since 2014, creating its branding and visual identity, from the logo and overall look and feel to signage, collateral, awards, and ongoing campaigns and illustrations for Kids Dance, Introduction to Ballet, and Ballet Tech Across New York.

I created the visual identity and campaign for the Broadway revival of Fiddler on the Roof.

A new hand-painted interpretation of the iconic title grew into a complete visual identity spanning Broadway, advertising, digital and merchandise.

The challenge was to create something that felt unmistakably Fiddler while giving one of Broadway’s most beloved musicals a fresh visual life.

Agency: AKA NYC

I created a series of projects for Sundance and Sundance TV, spanning animation, illustration, branding, merchandise, environmental graphics and original artwork.

Projects included a large-scale animated video installation exploring storytelling and the creative process, limited-edition tote bags silkscreened live at Sundance TV HQ in Park City, outdoor graphic concepts for Sundance headquarters in Utah, and an original painting for Robert Redford’s office.

Lendrum Fine Art commissioned me to create two large-scale artworks for One Vanderbilt in Midtown Manhattan.

Installed on the 67th floor, “hustle” spans 20 × 6.5 feet across five panels, and “RECESS!” spans 12 × 6.5 feet across three panels.

I created the visual identity and campaign for Broadway’s Holler If Ya Hear Me, a musical inspired by the lyrics of Tupac Shakur.

The project began with a visual language built from hand-drawn typography, painting, photography and collage, then expanded across the entire production: from the Palace Theatre and Times Square to subway environments, advertising, digital, merchandise, print and promotional materials.

The goal was to create a world that felt raw, immediate and alive… one flexible enough to carry Tupac’s words from a Broadway marquee to a T-shirt.

Agency: AKA NYC

Hamilton Jewelers commissioned me to create the identity and visual campaign for The Art of Time, celebrating the 20th anniversary of WatchFair.

I created the logo, branding and original artwork, which extended across Hamilton’s magazine, the event, exhibition, limited-edition prints, apparel and promotional materials.

In partnership with the Arts Council of Princeton and Exhibit No.9.

I created the visual identity and campaign for the Tony-nominated Broadway production Hand to God.

The identity and custom typography extended across Times Square, advertising, digital, TV, print and merchandise.

Agency: AKA NYC

Here is a selection of editorial and advertising illustrations that I created for a wide variety of brands and agencies.
Download the PDF.

RPA in Santa Monica asked me to create an artful interpretation of The Newport Beach Film Festival name. My piece was chosen as the hero art for the festival and was featured around LA on bus shelters and outdoor advertising. The art was also projected on screen at the festival and on many printed materials including the program cover. The project was featured in Communication Arts.

UK-based INQ Mobile licensed a few of my images and photographic collages for giant booth graphics at The GSMA Mobile World Conference in Barcelona. The visuals gave a unique feel to their eye-catching 3D construction for all to walk through and experience. They also used my work for mobile phone packaging and an integrated marketing campaign.

When CMT decided to hold it’s annual award show in Manhattan, they called on me to come up with ideas to merge cowboys and cabs. I created a logo and a series of images which were used on street posters tagged around the city and for lamp post banners decorating main NYC drags and on-site at Madison Square Garden. This campaign also won a Broadcast Design Award.

“Back 2 School Essentials” campaign for Sony flagship store on Madison Avenue in NYC. The campaign ran in all US Sony Style retail stores including branding, large-scale interior and window display graphics, 30-second animation, flyers, mouse pads, plastic figurines, posters and web promotions.

Goodby, Silverstein & Partners asked me to create a crazy “A” for use in the Adobe Creative Suite campaign. Inspired by the dictionary and drawing from many different physical materials, I came up with the concept of “A is for anything.” Elements from my crazy “A” were used throughout the entire campaign.

Re:Construction is a public art program produced by the Downtown Alliance to create colorful landmarks and brightened streetscapes. Excerpts from my "Greatest City on Earth" series were featured on a construction site in downtown NYC on Fulton and Nassau in 2012. Featured on Communication Arts Exhibit.

Apparatus, a design firm based in Toronto, commissioned me to create three snowboard designs for women and boys: SIMS Pristine, M3 Krystal and M3 Filter.

Cover art and lettering for Emil Ostrovski's intense teen novel "AWAY WE GO," published by Harper Collins.

I created a large MMA-themed painting called "FIGHT" (54 X 96 inches / enamel on canvas) for Bellator's beautiful new corporate offices in Hollywood. It made an exciting journey from east coast to west coast!

Curius, a Paris-based design shop, invited me to contribute to a mural project on view at Gare Montparnasse. The theme of the murals: what we think about when we travel – the title in french is “J’avance, Donc Je Pense.” A handful of artists from Montreal, Melbourne, Sao Paulo, London and Paris also contributed to the murals which are giant collages.

“We need you to create unique lettering and designs to advertise our Halloween-themed Converse Create shoes…”

Here are the designs I came up with and the chosen direction at the top.

Agency: Anomaly

Tags: concept development, branding, design, lettering

ACCO / Mead licensed my images for their colorful 2014 and 2015 Back-To-School collection, "painterly expressions." All notebooks were on sale at Target Stores all throughout the US.

“We need you to come up with unique concepts for a brand new integrated marketing campaign for YMCA in NYC”

These are pages from my initial concept pitch book.

My concept, “HUMAN Y’s,” was chosen by the client. I was asked to develop the concept.

Concept development and design spanned several rounds.

“WE ARE Y” hashtag is the focal point and soul of the new design concept.

My designs were applied to the final integrated marketing campaign in-house. The campaign ran throughout NYC as well as in print and in digital formats.

Agency: AKA NYC

Tags: pitch, concept development, creative development, integrative marketing