"To Joy! To Life! To Love!"
"One of the greatest musicals in history!"
Visual language, branding and poster designs for Broadway's production of Fiddler on the Roof. Visuals used for integrated marketing campaign including TV spots, front of house at the Broadway Theatre in Times Square, billboards, merchandising, interactive and print collateral. Agency: AKA NYC
BBC America asked me to create concepts and branding for their quirky show Dirk Gently's Holistic Detective Agency. Here is a selection of poster and logo ideas.
"Long live the rose that grew from concrete by keeping its dreams when no one else cared..."
Branding, visual language and poster designs for Broadway's Holler If Ya Hear Me, a musical inspired by the lyrics of Tupac Shakur. Visuals used for integrated marketing campaign including: a billboard at the Palace Theater in Times Square, a series of lyrical posters showcased in subway tunnels throughout the city, merchandising, interactive, TV spots and print collateral. Agency: AKA NYC
Branding and key art typography for Tony-nominated Hand To God, a provocative show on Broadway. Visuals used for extensive integrated marketing campaign: billboard in Times Square, posters, merchandising, interactive, TV and print collateral. Agency: AKA NYC
“FLAT-OUT HILARIOUS. IT TURNS GOOSE BUMPS INTO GUFFAWS. A TRUE TOUR DE FORCE.”
– The New York Times
Branded artwork and typography created in collaboration with Sundance TV for the 2015 Sundance Film Festival. Limited edition tote bags silkscreened live at Sundance TV HQ in Park City, Utah showcasing the channel's hit shows: The Red Road, Rectify, The Returned and Babylon, as well as a branding tote for the exclusive channel party. Live shots from Instagram.
RPA in Santa Monica asked me to create an artful interpretation of The Newport Beach Film Festival name. My piece was chosen as the hero art for the festival and was featured around LA on bus shelters and outdoor advertising. The art was also projected on screen at the festival and on many printed materials including the program cover. The project was featured in Communication Arts.
When Country Music Television decided to hold it’s annual award show in Manhattan, they called on me to come up with ideas to merge cowboys and cabs. I created a logo and a series of images which were used on street posters tagged around the city and for lamp post banners decorating main NYC drags and on-site at Madison Square Garden. This campaign also won a Broadcast Design Award.
Sony Style commissioned me to create their “Back 2 School Essentials” campaign. These started as huge window graphics for the flagship store on Madison Avenue in NYC. The campaign ran in all US Sony Style retail stores including a logo, series of eight images that were translated into large-scale interior and window display graphics, 30-second animation, flyers, mouse pads, plastic figurines, posters and web promotions.
"Ballet Tech is a continuum of dance and academic training that gives New York City children with nascent talent the opportunity to grow into world-class professional ballet dancers."
I rebranded the company and various print collateral. I also created a unique Philip E. Aarons award using painted wood panels and state-of-the-art printing techniques.
“Created in 1994, Kids Dance is Ballet Tech's student performance troupe. Kids Dance provides students with the opportunity to learn choreography and develop performance skills and activities that are essential to the development of a professional dancer.”
In 2014, Ballet Tech contacted me to rebrand Kids Dance and rekindle its youthful spirit. I created a variety of colorful print collateral for the annual performance at The Joyce Theater and birthday gala fundraiser including posters, invitations, T's, and tote bags. People collages by the kids of Ballet Tech.
"KIDS DANCE, called “a New York City treasure” by The New York Times, makes its annual visit to The Joyce where Ballet Tech’s remarkably poised, scrupulously schooled, and impeccably rehearsed whiz-kid dancers work all year to dance for audiences young and old."
I designed the Kids Dance 2017 campaign at The Joyce Theater: including posters, invitations, postcards, and awards. Dancer collage by the kids of Ballet Tech.
"If an exclamation point has a theatrical equivalent, it might be the sound of nearly 40 dancers ages 11 to 16 shrieking onstage at the top of their lungs."
I designed the Kids Dance 2016 campaign at The Joyce Theater: including posters, invitations, postcards, and awards.
While Mr. Feld has always supplied most of the Kids Dance choreography, this season brings a new commissioning initiative, aimed at building what he calls “a library of dances” to help young performers “hone their skills and whet their imaginations.”
I designed the Kids Dance 2015 campaign at The Joyce Theater: including posters, invitations, postcards, and awards. People collages by the kids of Ballet Tech.
Serino/Coyne hired me to create branding and concepts for the musical In Transit. Unfortunately, the performance was delayed several years so they never used it! It has since been redesigned.
Pearl’s Gone Blue is an amazing musical by Leslie Kramer which takes place in the sweltering heat of the South in the 1940′s. Leslie contacted me to create the look and feel for her play. I found an awesome piece of broken guitar on the side of the road a few months before and it came in handy.
I designed the NFF 05 campaign including branding, posters, print collateral and web stuff. Agency: EDGE